Chances are you do it every day. No, I’m not talking about parents or grandparents of or those who have had 3 year olds and who fully understand how demanding a 3 year old can be.

What I am talking about is the wounded 3 year old many carry around inside who often dictates what is safe and what is not for our welfare in adult life.

One of the main ways we have been growing traffic for our website is through Twitter. I'm often asked about our Twitter strategy for CoachNetwork. One of the key components for us is that most of our Twitter activity is automated using this fabulous software called Tweet Adder. Using this software, our strategy can be summarised as follows:

Have you ever met somebody, you were interested in what they do, you were considering doing business with them, ready to learn more about them and the first thing they do is send you a blatant advertising of their services asking you to buy? It’s rather off putting isn’t it. This approach just doesn’t work anymore in the age of abundance, especially for coaches and consultants. There is a three step process that you must go through in order to turn people who are effectively strangers into long term appreciative clients. Each step has it’s own purpose and wanting to achieve more than one step with whatever action you take can spoil all your efforts.

I work with my clients (small business owners, entrepreneurs, speaker and authors) a lot on formulating "story" ideas to pitch the media (radio, tv, magazines, newspaper, blogs) as part of our PR and brand building strategies. Prior to working with me, many of them have either never done media pitching, OR they have sent general info out like: "I'm a small business owner who owns a flower shop, interview me!" (and they wonder why they never get call backs).