Overview
CoachNetwork is bringing together successful coaches from around the world to create a collaborative ebook, where each contributor writes one of the chapters. Each contributor would have a short bio, photo and link to their own site on the chapter(s) they write. The project will be coordinated by Renée Hasseldine at CoachNetwork and the ebook will be sold on the CoachNetwork website for $39.95 (USD). Contributors may elect to become affiliates to generate revenue from sales.
To be notified when this ebook is launched, please enter your name and email address and we will send you the fabulous "The 13 Essentials Checklist for a 6 Figure Coaching Business" written by Yvonne McIntosh, to get you started.
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Audience
The audience is executive coaches, life coaches & business coaches - in the coaching industry research we have conducted, our suspicion was confirmed that very few coaches are actually making a sustainable income from their coaching business. The report also reveals that those coaches who have created materials that they are selling online as an additional revenue stream are more successful - this is a big opportunity for coaches to build their businesses and provide products at a lower entry point than their coaching services. So the ebook is about how to create a 6 figure coaching business, including through the sale of online products such as ebooks, webinars, online courses, etc.
Book Overview
Section 1: Mindset of a Successful Business Owner
Chapter 1: How you can make money as a coach (Chuck Blakeman, USA)
Section 2: Marketing
Chapter 2: Why you MUST define your niche (Hannah McNamara, UK)
Chapter 3: How to create and build your online brand (Lisa Murray, Australia)
Chapter 4: Creating the Marketing Message (Yvonne McIntosh, Australia)
Chapter 5: Creating a Website that Works (Trish Lambert, USA)
Chapter 6: Blogging (Nicola Bird, UK)
Chapter 7: Article Marketing (Lisa Murray, Australia)
Chapter 8: Social Media (Trish Lambert, USA)
Chapter 9: Networking (Debbie O'Grady, USA)
Chapter 10: Publicity & PR (Lisa Orrell, USA)
Section 3: Multiple Income Streams
Chapter 11: Creating Multiple Income Streams (Chuck Blakeman, USA)
Chapter 12: Repurposing Ideas (Lisa Murray, Australia)
Chapter 13: How to write a book to grow your coaching business (Joanna Penn, Australia)
Chapter 14: How to get published. (Judith Briles, USA)
Chapter 15: Keys to great writing. (Kate Cobb, France)
Section 4: Sales
Chapter 16: How to get people to buy your products (Trish Lambert, USA)
Section 5: Lessons in Business
Chapter 17: Avoiding Mistakes and Creating Success (Chuck Blakeman, USA)
